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3307 Madera Avenue • Los Angeles, CA 90039
Tel. 323.664.3198 • Mobile 323.702.4709
info@wraymarketing.com

SKILLS

• Versatile marketing executive with experience in entertainment, media, retail and financial industries
• Department head with budgetary, supervisory and P&L responsibilities
• Award winning Web architect with experience building and managing multiple Internet sites
• Experienced event planner with proven record of building conference and exposition revenue
• Resourceful publicist with insider's knowledge of print and electronic media
• Seasoned writer of advertising, collateral, direct-response, articles, speeches and scripts
• Accomplished e-mail marketer with expertise in opt-in e-mail techniques
• Graphic designer with extensive knowledge of print production
• Proficient in Quark Xpress, MS Word, Excel, Powerpoint, Photoshop, Acrobat and ACT!

PROFESSIONAL EXPERIENCE

Director of Marketing,
TelevisionWeek
Crain Communications, Los Angeles 4/99-7/03

Responsibilities

• Planned and executed all marketing, promotion, sales support and publicity for TelevisionWeek and its conference, Internet, video, newsletter and custom publishing businesses
• Managed marketing budget, strategic partnerships, conferences and special events
• Produced and managed TVweek.com, an award-winning Web site with more than 350,000 unique visits and 1.2 million ad impressions monthly
• Wrote and designed ad campaigns, Web content, marketing materials and publicity releases and ad-supported content, including directories, entertainment guides, and online virtual events

Achievements

• Marketed and managed annual Upfront Television Ad Summit, generating 500 paid registrations and $220,000 in ticket revenue in 2003. Created Summit program, direct mail, advertising, Web site, signage, registration materials and sponsorship promotions
• Created new brand identity for Electronic Media weekly and coordinated relaunch as TelevisionWeek, a national entertainment industry newspaper with 140,000 readers
• Directed redesign and relaunch of TVweek.com in two months for less than $12,000
• Conceived and created series of on-going promotional e-mail newsletters with 25,000 opt-in subscribers

Director of Marketing and New Media,
Pensions & Investments and InvestmentNews
Crain Communications Inc., New York 3/95-4/99

Responsibilities

• Planned and executed all marketing and promotion for the advertising, Internet, conference, newswire, custom publishing and database businesses of Pensions & Investments and InvestmentNews
• Developed direct-mail campaigns, publicity programs, trade show exhibits, and events
• Simultaneously produced and managed two successful financial news Web sites
• Oversaw $1.1 million annual budget, developed partnerships, and supervised managers

Achievements

• Designed prototype, strategic positioning, advertising, collateral and sales presentations for the successful launch of a new national financial services weekly, InvestmentNews
• Created business model, architecture and content for PIonline.com, a 250,000-page Web site named one of the Internet's Top 12 financial research sites by Dow Jones
• Developed and marketed a series of successful high-level conferences in the U.S. and Europe

Creative Director
BMT Communications Inc., New York 2/91-3/95

Responsibilities

• Directed five-person team responsible for all marketing, publicity and research for five magazines and four trade shows, including Convenience Store News, Gaming & Wagering Business and the World Gaming Congress & Expo; wrote copy and scripted and produced videos
• Worked directly with major accounts, including Pepsi-Cola and Miller Brewing, to write and produce advertising supplements and ad campaigns
• Directed attendee, exhibitor and publicity programs for world's largest gaming convention

Achievements

• Increased annual revenues by department-produced ads and supplements 25-fold to $600,000
• Tripled paid attendance at Gaming Congress to 18,000 and increased exhibit sales from 600 to1,500 booths

OTHER EXPERIENCE

• President, Rob Wray & Associates, Jersey City, N.J. 9/89-2/91
  Wrote and produced marketing plans and materials as head of own marketing agency
• Senior Copywriter, Ziff-Davis Publishing Co., New York 12/86-9/89
  Wrote ad campaigns and direct mail for PC Week and other consumer and business publications
• Copy Chief, IMC/West, Los Angeles 8/84-6/86
  Wrote print, broadcast and collateral advertising for agency clients such as Twentieth Century Fox
• Promotion Coordinator, Petersen Publishing Co., Los Angeles 8/82-8/84
• Wrote more than 500 ads, press releases, radio spots, and collateral for 15 consumer magazines

EDUCATION

• University of Maryland European College, Heidelberg, Germany. Courses included journalism, English literature and English composition. Dean's List. 1977-81
• New York University, New York. Advanced writing courses. 1997-1999.