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2.11.05

RWM develops diversity white paper series

Rob Wray Marketing is working with the Network of Executive Women to produce a series of white papers on the timely issue of diversity in management.

The first report, “Leveraging Diversity for Competitive Advantage,” was released by the Network in January to senior executives in the consumer products and retail industries. A second white paper, “Women of Color: From Diversity to Power” will be released later this year. More reports are planned throughout 2005.

The “Best Practices” series is designed to promote gender and ethnic diversity in the consumer products and retail industry.

According to research in the first white paper, progress on management diversity has been slow. In fact, the 1,500-word report cited “an astonishing step back” in progress, quoting a Census Bureau study showing that women’s share of executive positions declined from 32 percent in 1990 to 19 percent in 2000.

NEW Executive Director Joan Toth said the report “is just one of many efforts that will be launched in 2005 to help our sponsors and members realize the full potential of management diversity.” In addition to the white paper series, “NEW will continue to consult and advise its members on diversity issues, hold networking events, facilitate mentoring, and champion the cause of industry diversity,” Toth said.

To inquire how your company can receive the report, contact NEW Executive Director Joan Toth at (312) 373-5683, or e-mail jtoth@newonline.org.

FOR MORE INFORMATION CONTACT
Rob Wray 323/702-4709 rob@wraymarketing.com

 

 

 

3307 Madera Avenue • Los Angeles, CA 90039
Tel 323.702.4709 • Fax 323.664.3198 • info@wraymarketing.com

 

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