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04.15.04 AnnieLever.com offers advice and gear for dogs and humans Rob Wray Marketing has developed a new website devoted to Tinseltown’s most pampered pups. AnnieLever.com was produced for Beverly Hills “dog walker to the stars” Annie Lever, in association with Reuter & Associates of Baltimore. The site features an intimate look at the movie industry’s favorite dog-walker, her picks for L.A.’s top dog hangouts, canine fitness tips, an “Ask Annie” advice column, and excerpts from Lever’s extensive media coverage. The dog walker’s new line of designer dog gear, Annie Lever’s Canine Essentials, is available on the web site and in select stores. Her online boutique features dog books, calendars, a “canine comforter” with the Annie Lever logo and perfumed dog poop bags. “In the past year, Annie Lever has gotten almost as much press coverage as the people she works for,” says site producer Rob Wray. “This site is designed to satisfy the enormous demand for more information about Annie and the dog walking profession – and an opportunity for Annie to share some of the fun she gets every day walking dogs in the Hollywood Hills.” Wray developed the site in conjunction with Baltimore-based designer Bill Reuter. In addition to the website, the two firms developed a complete corporate identity for the firm and the distinctive “Annie Lever” paw print logo which appears on her marketing materials and products. View website at http://www.annielever.com FOR
MORE INFORMATION CONTACT
3307 Madera Avenue • Los Angeles,
CA 90039
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