05.28.04

E-mail newsletter features "all the bells and whistles"

Rob Wray Marketing has developed an innovative new online newsletter for the Chicago-based Network of Executive Women, Consumer Products and Retail Industry.

The first edition of the monthly newsletter, distributed April 15, 2004, features industry and association news, member profiles, "tools of the trade," an online book club, executive Q&A and more. It is a central element in the industry-wide communications efforts of NEW, which promotes diversity in the retail, wholesale and packaged goods industries.
The newsletter uses a state-of-the-art content management system to upload content to graphic-rich HTML templates. Most content resides online, providing greater depth and flexibility than traditional newsletters, and the system can be adapted to many purposes.

"This newsletter has all the bells and whistles," Rob Wray, president of Rob Wray Marketing, said. "That includes cut-and-paste content loading, automatic list maintenance, back issue archives, printer-friendly printouts and e-mail article forwarding.”

"Most important," he said, "it meets the high professional standards that a high-profile organization like the Network of Executive Women requires."

NetworkNews, which has a circulation of more than two thousand, was developed in conjunction with Reuter & Associates, Baltimore.

View newsletter at http://www.newnewsletter.org

FOR MORE INFORMATION CONTACT
Rob Wray 323/702-4709 rob@wraymarketing.com

3307 Madera Avenue • Los Angeles, CA 90039
Tel 323.702.4709 • Fax 323.664.3198 • info@wraymarketing.com