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Wray newsletter ‘Best of Industry’ in IAC competition NetworkNEWs, an online newsletter produced by Rob Wray Marketing, has been named best association newsletter in the Web Marketing Association’s 2006 Internet Advertising Competition. The newsletter is produced for the Chicago-based Network of Executive Women, a non-profit association devoted to advancing and retaining women in the consumer products and retail industries.
The Best of Industry Award was presented to the Rob Wray of Rob Wray Marketing, Los Angeles, and to designer/programmer Bill Reuter of Reuter & Associates, Baltimore. It is the third WMA award earned by the pair. Other agencies winning 2006 Best of Industry awards included Agency.com, AOL Media, FCB New York, Mindshare Interactive, Ogilvy PR, and TMP Worldwide. “NetworkNEWs is unusual in its scope,” Wray commented. “It features association and diversity news, an in-depth executive industry interview, member profiles, photo galleries, book reviews, and features useful to industry executives.” It’s e-mailed monthly to thousands of opt-in subscribers and “is seamlessly integrated into the association’s website, adding ‘pull’ to the newsletter’s ‘push,’” Wray said. NetworkNEWs is updated with an easy-to-use KTML-based online publishing system designed by Reuter & Associates. The Baltimore-based design firm is also responsible for the newsletter’s distinctive design. Entries were judged by an jury of independent experts on “creativity, innovation, impact, design, copywriting and use of medium.” The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The competition Web site with a complete list of winners is located at www.IACAward.org.
FOR MORE INFORMATION CONTACT 04.07.06
3307 Madera Avenue • Los Angeles,
CA 90039
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