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RWM reps Soho Beverage’s Xtazy energy drink Rob Wray Marketing has been hired to perform public relations duties for Soho Beverages Ltd. of New York. The agency will represent Soho’s potent new guarana-based Xtazy energy drink being introduced this May in Orange, Lime and Cranberry Blast flavors. Xtazy Energy Drink will be sold in a unique 12-ounce “sleek can” that’s easy to hold. Xtazy’s unique formula contains 1,000 percent of the U.S. recommended daily allowance of Vitamin C, 100 to 1,000 percent RDA of B vitamins, adaptogenic herbs, 1,000 milligrams of taurine, and 900 milligrams of guarana, a natural form of caffeine that “works stronger, lasts longer and tastes better” than other forms of caffeine. Xtazy will get its first test in the highly competitive New York and New Jersey markets. “This is the biggest, toughest beverage market in the country,” Soho’s president said. “This is our home -- we know this market, and we are confident that Xtazy Energy Drink will be a hit here and spread nationwide.” Agency President Rob Wray welcomed the new client. “This is a great product, and a wonderful opportunity for us to expand our reach into the beverage category.” Wray noted that the agency already represents several companies in the CPG industry, as well as a leading CPG/retail association and CPGjoblist, the industry’s largest candidate referral system.
FOR MORE INFORMATION CONTACT 03.20.05
3307 Madera Avenue • Los Angeles,
CA 90039
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