Pensions & Investments
Online
With multiple access levels, complex databases and more than 250,000 pages of
indexed content, PIonline.com is one of the biggest projects I have ever managed.
After its debut, it was named one of the Web's Top 12 financial research sites
by Dow Jones. |
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TVweek First Look
I conceived and championed this weekly e-mail newsletter and built its subscriber
base to more than 25,000 readers. It's a winner on several counts: It promotes
the publication, sells print subscriptions, drives traffic to TVweek.com, and
carries paid advertising. It has an average open rate of more than 65 percent. |
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TVweek.com
When Electronic Media became TelevisionWeek it needed a new Web site — fast.
The quick, low-cost solution was Dreamweaver templates that could be updated
daily by the editorial staff. Working with the editorial department and Reuter & Associates,
Baltimore, I created the site architecture and wrote much of the permanent content. |