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Sold on Computing This six-part campaign for Government Computer News knocks down sales objections one by one by with unique, realistic dialogues. It received a cumulative response of more than 10 percent, generating hundreds of sales leads.

4 more... This postcard campaign for InvestmentNews Classified was unusual for its intensity — 16 different postcards were mailed 10 days apart. Each emphasized the newspaper's frequency — four times per month vs. once per month for the competition.

Upfront TV Ad Summit This seven-part e-mail campaign reached tens of thousands of prospective attendees for a fraction of the cost of direct mail and helped increase paid attendance 27 percent in 2003.