BMT Communications
When BMT Publications expanded into new business arena, it needed a new name, look and logo. Working with Reuter and Associates, Baltimore, I created this new logo and a complete new corporate identity for the company.

C*Star Convenience Store Audits and Reports
I conceived this name and its easy-to-remember acronym, and supervised logo design and brand identity.

Digital Review How the DEC Market Starts Its Week
Since Digital Review competed against a biweekly, this brand theme proved especially effective.

Electronic Media Expand your brandwidth
This memorable theme helped expand Electronic Media's sales in the profitable new media market of the late 1990s.

Petersen Publishing We Build Magazines Right
The long-lived slogan "We Build Magazines Right" perfectly reflected Petersen Publishing's "do-it-yourself" magazines and it solid reputation in consumer publishing.

PC Week The National Newspaper of Corporate Computing
This line was used under PC Week's masthead for nearly 10 years.

Salient Systems
This New Jersey-based computer systems company picked this alliterative name from among dozens I submitted.