Rob Wray is a seasoned marketing director with wide experience in the media, entertainment, finance, computer and packaged goods industries.

Rob began his career as a promotion writer at Petersen Publishing, where he wrote more than 500 ads, flyers, press releases and radio spots for the company’s 15 monthly magazines, including Motor Trend, Photographic and Teen. He also ran Petersen’s co-op radio program, managed the nationwide Teen Great Model Search promotion and created the company’s long-running advertising campaign, “We Build Magazines Right.”

As copy chief of IMC/West, Rob created print and broadcast advertising for leading entertainment and finance clients, including Dollar Dry Dock, Glendale Federal, Lorimar-Telepictures and the agency’s biggest account, Twentieth Century Fox.

Moving to New York, Rob served as senior copywriter at Ziff- Davis Publishing Co., producing memorable ad campaigns and collateral for the company’s high-tech publications, including PC Magazine, Government Computer News and PC Week.

From 1989 to 1991, Rob headed his own marketing agency, Rob Wray & Associates, developing marketing strategies and materials for clients in the media, high-tech and packaged goods industries.

As creative director of BMT Communications, New York, he headed a five-person team responsible for all marketing, public relations and corporate communications for five business magazines and five trade shows, including Convenience Store News and the World Gaming & Expo. Under his marketing leadership BMT’s ad sales, custom publishing and trade show revenues soared.

Rob Wray joined Crain Communications in 1994 as Director of Marketing and New Media for Pensions & Investments, the world’s largest newspaper for institutional investors. He designed and produced the newspaper’s quarter-million-page website, and later helped develop and launch InvestmentNews, a national weekly for financial planners.

In 1999, Rob become Marketing Director of Crain’s Electronic Media in Los Angeles, a national entertainment industry weekly with more than 140,000 readers. There he pioneered the use of e-mail news delivery and marketed and managed the AdAge/TVWeek Upfront Summit, an executive conference with more than 500 paid attendees.

In 2002 Rob helped relaunch Electronic Media as TelevisionWeek. He directed the award-winning design of the newspaper’s website, TVweek.com.

He founded Rob Wray Marketing in 2003. The firm specializes in developing creative advertising, sales support, event and web- based marketing solutions for corporations, media companies and non-profit organizations.