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Expand your brandwidth
This ad campaign marked the relaunch of Electronic Media as "the broadcast, cable and interactive weekly." The relaunch included all-new sales materials, presentations, show promotions and Web site. This effort help earn more than $1 million in new media ad sales in 1999-2000.

The next Microsoft
This award-winning ad campaign provoked an immediate increase in traffic on InvestmentNews.com. Short and effective, it is one of many samples in this portfolio that demonstrate my dual capacity as graphic designer and copywriter.

It's Read Hot
How do you sell a new product in a market crowded with competitors? In this case of InvestmentNews, I identified the unique selling proposition - weekly frequency - and hammered it home with the "read hot" theme. The theme extended right down to red-hot candies distributed at trade show and events.