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AchievementsAdvertising
Produced effective advertising in the media, entertainment, publishing, retail and finance industries for such clients as Crain Communications, Dollar Dry Dock, Glendale Federal, Lorimar-Telepictures, Miller Brewing, Philip Morris, Twentieth Century Fox and Ziff-Davis Publishing Co.

Branding
Created comprehensive branding campaigns launching or relaunching Digital Review, Electronic Media, Government Computer News and InvestmentNews to national business audiences.

Corporate ID
Worked with art directors to produce new corporate identities for new and existing companies, including BMT Communications, C*Star, Electronic Media, Government Computer News, Salient Systems and TelevisionWeek

Corporate communications
Pioneered the use of low-cost e-mail newsletters at Crain Communications, promoting TelevisionWeek and its ancillary businesses to clients, press and public.

Created and edited series of long-running print newsletters at BMT Communications and Petersen Publishing, providing industry
intelligence to company clients.

Custom publishing
Wrote and produced informational ad supplements for leading national brands, including Miller Brewing, Pepsi-Cola, Philip Morris and Stroh Brewery.

Edited and produced programs for such high-profile events, including the National Academy of Television Arts & Sciences Sports Emmy Awards, the Upfront Television Advertising Summit and the Radio-Television News Directors Foundation First Amendment Dinner.

Created innovative ad-generating ad supplements, including the All-Star Guide to Syndicated Television (TelevisionWeek) and the NACS Show Extra (Convenience Store News).

Wrote and produced convention city entertainment guides, including MTV's NCTA Guide to Chicago Nightlife and Hallmark Channel's "Chicago Dining."

Public relations
Managed publicity campaign for Petersen Publishing's Great Teen Model Search, attracting thousands of contestants nationwide and gaining press attention coast-to-coast..

Created first press center and acted as press liaison for World Gaming Congress & Expo, vastly increasing international press coverage of this Top 100 covention.

Shows and conferences
Tripled attendance at World Gaming Congress & Expo to 18,000 in three years; helped increase booth sales from 600 to 1,500

Promoted and coordinated series of high-level investment management conferences theUnited States and Europe

Built paid attendance at Upfront Television Ad Summit to more than 500 in just three years

Site designing
Designed business model and architecture of Pensions & Investment's Web site, PIonline.com, named one of the Top 12 financial research sites by Dow Jones

Interactive
Designed and produced TVweek.com, one of television's most popular b-to-b Web sites, recognized for excellence by the Web Marketing Association.

Television/radio
Managed national co-op radio program for Petersen Publishing, writing more than a dozen announcements each month for local stations in three states.

Wrote television commercials for entertainment and finance clients as copy chief for IMC/West, a Los Angeles-based ad agency.

Video
Wrote scripts and helped edit Convenience Store News 'On Location,' a video magazine program reaching retail executives across the country.

consumer