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Advertising
Produced
effective advertising in the media, entertainment, publishing, retail
and finance industries for such clients as Crain Communications,
Dollar Dry Dock, Glendale Federal, Lorimar-Telepictures, Miller Brewing,
Philip Morris, Twentieth Century Fox and Ziff-Davis Publishing Co.
Branding
Created comprehensive branding campaigns launching
or relaunching Digital Review, Electronic Media, Government Computer
News and InvestmentNews
to national business audiences.
Corporate ID
Worked with art directors to produce new
corporate identities for new and existing companies, including BMT Communications,
C*Star,
Electronic
Media, Government Computer News, Salient Systems and TelevisionWeek
Corporate
communications
Pioneered the use of low-cost e-mail newsletters at Crain Communications,
promoting TelevisionWeek and its ancillary businesses to clients,
press and public.
Created and edited series of long-running print
newsletters at BMT Communications and Petersen Publishing, providing
industry
intelligence to company clients.
Custom publishing
Wrote and produced informational ad supplements for leading national
brands, including Miller Brewing, Pepsi-Cola, Philip Morris
and Stroh Brewery.
Edited and produced programs for such high-profile
events, including the National Academy of Television Arts & Sciences
Sports Emmy Awards, the Upfront Television Advertising Summit and the
Radio-Television News
Directors Foundation First Amendment Dinner.
Created innovative
ad-generating ad supplements, including the All-Star Guide to Syndicated
Television (TelevisionWeek)
and
the NACS Show
Extra (Convenience Store News).
Wrote and produced convention
city entertainment guides, including MTV's
NCTA Guide to Chicago Nightlife and Hallmark Channel's "Chicago
Dining."
Public relations
Managed publicity campaign for Petersen Publishing's
Great Teen Model Search, attracting thousands of contestants
nationwide and gaining
press attention coast-to-coast..
Created first press center
and acted as press liaison for World Gaming Congress & Expo, vastly
increasing international press coverage of this Top 100 covention.
Shows
and conferences
Tripled attendance at World Gaming Congress & Expo to 18,000 in three
years; helped increase booth sales from 600 to 1,500
Promoted
and coordinated series of high-level investment management conferences
theUnited States and Europe
Built paid attendance at Upfront Television
Ad Summit to more than 500 in just three years
Site designing
Designed business model and architecture of Pensions & Investment's
Web site, PIonline.com, named one of the Top 12 financial research sites
by Dow Jones
Interactive
Designed and produced TVweek.com, one of television's
most popular b-to-b Web sites, recognized for excellence
by the Web Marketing Association.
Television/radio
Managed national co-op radio program for Petersen
Publishing, writing more than a dozen announcements
each month for
local stations in
three states.
Wrote television commercials for
entertainment and finance clients as copy chief for IMC/West,
a Los
Angeles-based
ad agency.
Video
Wrote scripts and helped edit Convenience Store
News 'On Location,' a
video magazine program reaching retail executives
across the country.
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